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How to track your company’s performance

Learn what each chart in the Analytics tab of My hub shows and how to use it to track your company’s performance.

Track your company’s performance in My hub under the Analytics tab.

On the ActiveRides admin dashboard, a red outline and arrow point to Analytics in the left navigation beside the welcome banner and driver status. Visible: Demo mode, 575 days left, Playground Apps, demo, ActiveRides, Dashboard, Analytics.

You can view the charts for a selected period (day, month, or year).

The ActiveRides Analytics screen shows the GMV report with metric tabs across the top, outlined in red. Visible: Playground Apps, demo, ActiveRides, Dashboard, Analytics, Reports.

Here’s what each chart shows and how to use it.

Assigned vs. Missed Orders

Shows the ratio of orders accepted by drivers to orders missed.

  • Assigned orders: jobs accepted by drivers.

  • Missed orders: jobs that weren’t accepted by any driver within the proposal time.

A donut chart dated April 10, 2017 compares Assigned and Missed, with the Missed segment larger. Visible: April 10, 2017, Assigned, Missed.

What to look for: Fewer missed orders mean better operational efficiency. A high number may mean it’s time to review your business model.

Booking Sources

Shows the platforms your orders came from.

Stacked bar chart of daily app usage by platform, with day numbers on the x-axis and totals on the right y-axis. Visible: 01, 04, 07, 10, 13, 16.

What to look for:

  • Which platforms bring in the most orders.

  • How effective your partnerships are (if applicable).

Driver Median Response Time

Shows how long drivers take to confirm or bid on a job offer. The median is the middle value when all response times are listed in order.

Bar chart titled April 2017 shows values for days 03, 04, and 05, with day 05 highest. Visible: April 2017, 0, 1, 2, 3, 4.

What to look for:

  • Faster responses improve your reputation.

  • Slow responses may point to missed notifications or low driver engagement. Consider ways to motivate your drivers.

Driver Response Time vs. Client Waiting Time

A bar chart comparing driver response times with client waiting times and cancellations.

Stacked bar chart comparing Accepted and Cancelled by passenger requests across wait-time ranges from 0–5 sec to 120+ sec. Visible: 0-5 sec, 5-10 sec, 10-15 sec, 15-20 sec, 20-25 sec, 25-30 sec.

What to look for: This chart helps you find the response time that keeps cancellations low and customers satisfied.

Order Statuses

Breaks down all orders by status:

  • Completed: accepted and completed by drivers (paid and unpaid).

  • Cancelled by driver: cancelled by the driver, for example because the customer didn’t show up or the trip wasn’t confirmed.

  • Cancelled by customer: cancelled by the customer after the driver accepted, for example because they changed their mind or the taxi didn’t arrive at the pickup point.

  • Cancelled by operator: cancelled by an operator after the driver accepted.

  • Cancelled by system: cancelled by the platform for technical reasons.

What to look for: Trends in cancellations, which can point to specific issues such as driver engagement or fleet size.

Total Revenue

Shows total revenue from drivers and customers, including driver top-ups and manual account top-ups.

What to look for: Use it to monitor financial performance and growth across your different income streams.

Get the Most Out of Your Analytics

By reviewing these charts regularly, you can:

  • Monitor your company’s performance.

  • Identify areas for improvement.

  • Make data-driven decisions to grow your business.

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